Fygg
Feed Your Good Guys - Oral Care Developed by Dentists
Fygg isn't just another toothpaste brand - it's a movement born from frustration, compassion, and a bold vision to revolutionise oral health.
Founded by Dr. Mark Burhenne, Dr. Staci Whitman, and Catharine Burhenne, Fygg was created to challenge the outdated norms of dental care and offer something radically better.
Dr. Mark, known as "Mr. Consumer Reports" in dental school, spent years searching for a toothpaste he could truly stand behind - one that nourished the oral microbiome without compromising on ingredients. Dr. Staci, a pediatric dentist driven by personal loss and a passion for root-cause medicine, saw firsthand how children were being underserved by conventional dental products. And Catharine, a new mom and oral health advocate, knew the nightly brushing battle needed a better solution - especially after her daughter's health crisis led her deep into microbiome research.
Together, they asked: Why settle for compromise when we can create change? Fygg is the answer. It's the first oral care brand designed to support the oral microbiome with transparency, integrity, and science-backed ingredients. No burn, no foam, no fluoride—just clean, effective care that helps your "good guys" thrive. Because oral health isn't just about teeth - it's about total wellness. And it starts with Fygg.
