Madara
Natural and organic certified, expert-developed and produced at their factory in Riga, Latvia.
From revitalising birch water to antioxidant-rich herbs and even mushrooms, Madara extracts their actives from natural sources to deliver the highest concentrations of essential nutrients that help improve skin condition.
MADARA has earned recognition with an unconventional approach to natural beauty, eccentric actives and tinted product expertise.
THIS IS THE STORY OF LOTTE, THE FOUNDER OF MADARA
Over thousands of years, the harsh Northern climate has nurtured plants with extraordinary properties. Those deep roots, bitter leaves and rough bark have healed wounds and saved lives.
Now, in the 21st century, we scrutinise legends about healing Northern herbs under the penetrating gaze of doctors in the fierce light of scientific labs, creating skincare and makeup that meet the skin's deepest needs.
"As a child, I spent my summers exploring Latvian nature, picking wild herbs and listening to grandmother's stories about their healing properties."
MADARA was founded in 2006 by Lotte Tisenkopfa-Iltnere, and is based in Riga, Latvia.
Lotte's fascination with nature's treasures grew into a serious research interest. MADARA pioneered Northern ingredient innovations 15 years ago in partnership with biologists and dermatologists.
