Davids

In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using, and found that many of the ingredients being used were unhealthy.

After looking for a better alternative, and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible and in 2015 Davids was launched.

Through exhaustive research with industry experts, he was able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath. While talking to ingredient suppliers, he also found that most toothpaste companies use a lot of imported ingredients in their "Made in USA" toothpaste, which led to his commitment to using premium USA origin ingredient in the effort to sustain American jobs.

Today, his vision, research, development, and commitment to sustainability brings you Davids Natural Toothpaste.

What Makes Davids So Good.

Effective | high performance formula / best of science +nature.

Natural | naturally sourced & naturally derived ingredients.

Taste | premium natural flavor oils that taste great.

Clean | fluoride free + sulfate free.

Safe | EWG VERIFIED. certified healthy ingredients.

Vegan | no animal testing. Leaping Bunny certified.

Sustain | recyclable metal tube. FSC certified packaging.