THIS IS MY STORY
"That’s me Cindy in my beauty kitchen at home and this is my story! I have been a lifelong advocate of healthy eating and living well, taking nothing to extremes nor missing out on the good life. Food has been my world from cooking as a child and studying food science and nutrition to cooking for one of Australia’s pioneering caterers and building a biscuit empire.
Oddly enough in today’s world of transformations there have been no life changing illnesses, new found beliefs or eating reforms for me. I have simply been fortunate enough that my beautiful mamma has shown me how to eat well and appreciate good food. I have dedicated my life to knowing what’s in it, what it does for you, how to grow, cook, eat, enjoy, share and now wear it!
So why am I in the makeup industry now …when, if you know me I rarely wear it! In 2005 I ran a ‘natural body care’ business for a friend and witnessed first hand how beauty products were formulated and became concerned about what we were piling on our skin – chemicals, and the lack of knowledge we had about the ingredients used in products and the affect on our bodies. So many of us had made the connection between eating for health but were yet to make the connection with “what goes on our skin goes in” despite knowing that medicines and nicotine for example are delivered into our blood stream via patches on our skin.
I quickly realised there was no point eating well if you still slathered on body care products and painted your face with a toxic cocktail of fragrances, synthetic dyes, chemical preservatives and petroleum (aka plastic) ingredients when evidence was starting to show that they were known endocrine disrupters, carcinogenic or linked to cancer or caused allergies and skin sensitivities.
With a craving to have another business and armed with this insight, my science qualifications and experience with developmenting new products (in the lab at Sara Lee and with the creation of 80+ biscuit lines for Luken & May my first biz) I set up a test kitchen at home and started experimenting with formulating all natural, skin healthy makeup. It was a ‘no-brainer’ that lippies could be made from food instead of synthetics. I scoped out my first product range, found packaging, an eco designer and world class manufacturer in Melbourne…a path that took 4+ years from concept to launch when you only work 15 hrs a week and had an aversion to risk when you had 2 preschooler kids.
With luk beautifood I entered into new territory – making make up made from food, sharing my food, cooking and nutrition knowledge, giving fresh hope to beauty, and pioneering a healthier way to live that encompassed a woman’s whole body. I want to empower women….I want to give women the confidence and courage to highlight not hide their natural beauty with simple, beautiful and multipurpose products that feed skin outside in and inside out." by Cindy Luken, Founder of Luk Beautifood
As a little background, Cindy has a B. App. Sci. in Food & Nutrition, an Honorary Master of Science from Newcastle University for her contribution to the world of food and science, cooked for Prince Charles and Lady Di and got sticky fingers creating Sara Lee’s Ice cream and Sticky Date Pudding! With her first business Luken & May they baked about 30 million bikkies pa. Luken & May won over 20 export, entrepreneur and business awards and she sat on various advisory committees and councils including the National Food Industry Council and Innovation Committees and was a member of the Small Business Advisory panel to the Reserve Bank Board.