Where kindness meets beauty

One Fine Secret was born from a desire to challenge beauty norms. To set higher standards for the beauty industry for the good of our health and the planet.

One Fine Secret Clean Beauty Team. Natural Beauty AdvisorsOne Fine Secret Clean Beauty Team. Natural Beauty Advisors

Our promise to you

We only partner with wholesome brands, selecting products that meet our strict 100% healthy ingredient policy, ethical standards and provide an extraordinary experience we know you’ll love.

We live to create waves of wellness and joy by inspiring our community to embrace conscious beauty and intentional living

Meet the Founders

Kayla & John

Husband and wife duo, Kayla and John, are on a quest to spread wellness, happiness, kindness and connection throughout the world. Their dream was brought to life in 2018 when they launched One Fine Secret.
Clean beauty store. One Fine Secret. Founders Kayla & John standing in flagship store. Shop clean beauty. Melbourne, Australia

WHAT OUR CUSTOMERS ARE SAYING

★★★★★

Blown away and wish I could rate 10 stars! Honestly from the specially curated product selection (thanks for making these products accessible!), to exceptional customer service, fast shipping, lovely packaging and personalnote, I couldn’t be happier with my experience end to end (not to mention the amazing products in my hot little hands :).

It is clear this company has strong values and teamwork which evidently filters to the customer and I admire the work your entire team is doing. I’m a first time customer and will definitely continue shopping here. Well done and thank you Kayla and team x

Nina
Verified Buyer
★★★★★

I first visited One Fine Secret in store where I was really impressed by the help, support and guidance...the advice I received during this visit
proved to be well researched by an incredibly knowledgable team. I later made an online order and I was again highly impressed by the
outstanding service that I received...

...Kayla and the team at One Fine Secret are true professionals who have incredible passion for their product, their business and their customers. Based upon the direct service I’ve received both in store and online, I highly recommend this business for good quality skin care.

Cosmic K
Verified Buyer
★★★★★

I absolutely love this store. The products are amazing, and the staff are so friendly. I had a wonderful experience in store and online shopping has been great too.

Cannot recommend enough!!! Absolutely love One Fine Secret, it’s my go to for clean beauty skincare.

Katharina
Verified Buyer
★★★★★

5 stars isn’t enough. This place is a haven for natural skincare, make-up and more - by far Melbourne’s (and dare I say Australia’s) best
clean beauty store

Dean
Verified Buyer
★★★★★

A beautiful space, with beautiful products to match. We were served by Kayla who was the loveliest and provided amazing service.

Annika
Verified Buyer
One Fine Secret Natural & Organic Clean Beauty Store in Melbourne, Australia.One Fine Secret Natural & Organic Clean Beauty Store in Melbourne, Australia.
One Fine Secret Natural & Organic Clean Beauty Store in Melbourne, Australia.One Fine Secret Natural & Organic Clean Beauty Store in Melbourne, Australia.

Our flagship store

437 Chapel Street
South Yarra VIC 3141

Monday - Saturday 10.30am - 5pm

Closed Sundays & Public Holidays

Get directions
Buy Mukti Antioxidant Facial Oil at One Fine Secret. Mukti's official stockist in Melbourne. Natural & Organic Skincare Clean Beauty Store.
Buy Mukti Antioxidant Facial Oil at One Fine Secret. Mukti's official stockist in Melbourne. Natural & Organic Skincare Clean Beauty Store.
Mukti Antioxidant Facial Oil
from $14.00
Buy Josh Rosebrook Ultra Peptide Cream 22ml at One Fine Secret. Official Stockist. Natural & Organic Skincare Clean Beauty Store in Melbourne, Australia.
Buy Josh Rosebrook Ultra Peptide Cream 22ml at One Fine Secret. Official Stockist. Natural & Organic Skincare Clean Beauty Store in Melbourne, Australia.
Josh Rosebrook Ultra Peptide Cream 22ml
$104.00
Buy Living Libations Royal Rose CoQ10 Serum 30ml at One Fine Secret now. Living Libations AU Stockist in Melbourne.
Buy Living Libations Royal Rose CoQ10 Serum at One Fine Secret now. Living Libations AU Stockist in Melbourne.
Living Libations Royal Rose CoQ10 Serum
from $107.00
New name for MV Organic Skincare. Buy MV Skin Therapy Rose Soothing & Protective Moisturiser at One Fine Secret. 75ml & 15ml available. MV Skincare Official Stockist
New name for MV Organic Skincare. Buy MV Skin Therapy Rose Soothing & Protective Moisturiser at One Fine Secret. 75ml & 15ml available. MV Skincare Official Stockist
MV Skintherapy Rose Soothing & Protective Moisturiser
from $42.00
Award-winning Australian Organic Vitamin C Facial Serum. Buy Wildcrafted Organics Wild Plum Illuminating C Serum 30ml at One Fine Secret. Natural Organic Skincare & Makeup Clean Beauty Store in Melbourne, Australia.
Award-winning Australian Organic Vitamin C Facial Serum. Buy Wildcrafted Organics Wild Plum Illuminating C Serum 30ml at One Fine Secret. Natural Organic Skincare & Makeup Clean Beauty Store in Melbourne, Australia.
Wildcrafted Organics Wild Plum Illuminating C Serum 30ml
$89.00